Client Success Story: JustAceIELTS
Creative video production and Meta Ads for english language school in Surrey, BC
Situation
TL;DR
Surrey-based IELTS courses school was looking for the way to grow. While they had successfully leveraged Google Ads through a cost-effective Indian-registered account, they sought to diversify their marketing channels.
JustAceIELTS reached out to SEA Marketing to refresh their digital presence and explore social media advertising benefits.
-25%
C$2.5-3.9
Cost per message
12,871
People reached in a 7mile radius
Conversion from message to in-person visit
Lower cost per message
23%
Solution
As the first step we analysed the target audience - Canadian immigrants, students and people who are looking for career growth. We updated the visual brand identity to make it bold and remarkable. Before running ads, we published a new redesigned website with detailed information and several first posts with value proposition, classes schedule and information about the teacher.
Process
With this ads we were able to get clicks, direct messages, questions about price, but this people never showed up in-person for a class.
In digital marketing, there’s often a threshold of investment—both in money and effort—below which you’ll see little to no results. This led us to ask ourselves a crucial question: Are we truly doing enough to generate at least some meaningful outcomes?
I knew that Facebook campaigns could optimize over time if we kept them running. However, the cost per message was high, and since this brand is very local with a small target audience, achieving a high conversion rate was crucial.
We suggested to film creative video ads with stronger emotional impact.
Case Study Insights
Emotional Facebook Advertising performs much better.
High-quality video production significantly surpassed the effectiveness of previous marketing efforts - lowered cost per message by -25%, moreover the online requests that did not lead to any further engagement, improved by +23% conversion rate from online message to in-person visit.
“We are getting direct messages but no clients, are there only bots on Facebook Ads?” - It’s a common question, that I am getting from local businesses owners.
But the real question to ask is "Are we doing enough?"
Thank you for your understanding, help, initiative, support and professionalism in promoting our new project.
Maryna Potekhina
★★★★★
Conclusion
For this local company, it’s crucial to have a longer LTV in place to keep the marketing running. One-time sales are often more expensive than client retention.
Since the brand promise and business model included only one-time purchases, the company decided to build additional revenue models from recurrent French and English classes, considering expanding to online classes as well.
Price List 2025 .pdf
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