Client Success Story:
Amour Mio Sauna
Goal: increase brand awareness in Kelowna, BC and drive sales from targeted Facebook Ads and creative Event Marketing Campaign
Situation
TL;DR
In September 2024, a new sauna opened in downtown Kelowna. With limited resources for sales and marketing activities, the business owner took on the challenge of managing social media marketing herself.
Additionally, their Meta account was restricted from running ads, prompting her to seek a Facebook Ads Manager expert to resolve the issue and oversee promotional campaigns effectively.
4x
8:1 ROAS
Return on Ads Spent on Facebook and Insta
Revenue growth in 1 months
15+
attendees of the first Walk for Mindfulness in Kelowna
25+
New clients, that is 150% growth in 1 month
Solution
Facebook account restrictions were resolved within a few days, and Amour Mio's Meta Business portfolio was successfully established, including the setup of a payment account and Meta Pixel. During the first month, 13 ads were created and tested, featuring graphic designs and video reels, with effective budget allocation and campaign performance management.
The business owner developed the marketing strategy, maintained direct communication with clients and proactively designed promotions and special offers. From November 20th to the end of December, campaigns for Black Friday, Christmas sales, and gift certificate promotions led to an impressive 4X increase in sales revenue.
Walk for Mindfulness
The business was established with a mission to create a sanctuary for deep renewal, enabling individuals to reconnect with themselves amidst the demands of a fast-paced world. At Amour Mio, well-being is seen as the balance of physical health and inner harmony.
On December 21, 2024, the winter solstice and longest night of the year, mental health took center stage with the inaugural Mindfulness Walk in downtown Kelowna—now an annual tradition cherished by the Amour Mio community.
Process
The marketing strategy included:
"Walk for Mindfulness" mission and marketing messages
Effective Graphic Design and Video ads Campaign
Eventbrite tickets and registration management, Facebook Event promo in the local groups
Graphic Design for SMM and Print
Video Reels Production
Case Study Insights
The project highlighted the effectiveness of
Facebook Ads reached the target audience of individuals aged 35–60, as well as families and friends, who responded positively by purchasing the promoted offers online and offline.
Instagram ads, in comparison, were less effective in converting the target audience. As a result, the focus shifted to video reel ads on Instagram, achieving a cost-per-click (CPC) of 0.04 for the "Book Now" offer.
A diverse range of marketing offers and activities within a single month generated significant interest and buzz around the newly opened business. This effort resulted in strong brand awareness, with paid ads achieving 80% coverage of the target audience.
Julia was very helpful in promoting Amour Mio sauna special offers and events through Facebook ads and instagram, and designed excellent graphics for print materials: A-board, promo flyers and discount cards. She is highly professional and always delivers tasks on time and on budget.
We highly recommend her services for local business in BC and looking forward to our continuous collaboration!
Tatyana Star, Kelowna BC
★★★★★
Conclusion
In the early stages of a business, experimenting with various offers and marketing activities, coupled with an aggressive strategy, can yield impressive results and build momentum. Looking ahead, the business owner plans to implement a customer loyalty system and focus on community-driven marketing to engage individuals who resonate deeply with the business's mission. These next steps aim to foster lasting relationships and create a loyal community around the brand.
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