Client Success Story:
Oliinyk Makeup
Goal: increase brand awareness on the local market and expand the client base for a Ukrainian makeup artist in New Westminster, BC
Situation
TL;DR
A professional makeup artist has started her business in Canada with limited marketing budget and the need to expand her client base. The main challenge was attracting new clients and building a strong brand in the new market.
7x
2x
Client base increase
Revenue growth in 3 months
Grant
received for event marketing
50+
Guests at the second Makeup Brunch
Solution
A comprehensive strategy was developed, combining online marketing with offline events and creative projects. We set up and hosted 2 in-person MakeUp Branch Meet Ups in New Westminster.
Bridgerton Transformation
Creative Bridgerton-inspired transformation was recognised for a highly professional makeup service and widely discussed in local communities, generating extensive organic engagement and discussion of both Ukrainian and the Canadian audience.
The creative concept not only showcased the makeup artist's professional skills but also tapped into the popularity of the Netflix series, helping bridge cultural gaps through a shared appreciation of beauty and entertainment. The creative campaign was released same day as the new season.
Process
The marketing strategy included:
Optimizing pricing policy and implementing package services
Updating and optimisation of existing Instagram account
Active participation in local communities
Case Study Insights
The project demonstrated the effectiveness of:
Community marketing can be done with minimal investment
Established brand position and elevated brand awareness
Keep an eye on utilising local opportunities and grants
We expanded clients demographics, more focus on GenX and Baby Boomers
Recommended Reels generate views, which do not necessarily lead to client acquisition
Digital marketing works best in the combination with groups/ community/event marketing
Working with SEA Marketing and Julia Liubevych has been such a great experience! Julia is incredibly professional, creative, and genuinely invested in helping your business grow. Thanks to her expertise, we have seen a noticeable boost in our brand visibility and customer engagement. Highly recommend Julia to anyone looking for a reliable and talented marketing partner.
Kate Oliinyk Makeup Artist, Vancouver
★★★★★
Conclusion
Creative marketing strategy and the combination of digital, community and event marketing helped Ukrainian professional successfully grow brand awareness on the local Canadian market. Resulting in 2x client base and 7x revenue in just 3 months.
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