A palette of eyeshades sitting on a table

Client Success Story:

Oliinyk Makeup

Goal: increase brand awareness on the local market and expand the client base for a Ukrainian makeup artist in New Westminster, BC

Situation
TL;DR

A professional makeup artist has started her business in Canada with limited marketing budget and the need to expand her client base. The main challenge was attracting new clients and building a strong brand in the new market.

7x

2x

Client base increase

Revenue growth in 3 months

Grant

received for event marketing

50+

Guests at the second Makeup Brunch

Solution

A comprehensive strategy was developed, combining online marketing with offline events and creative projects. We set up and hosted 2 in-person MakeUp Branch Meet Ups in New Westminster.

Bridgerton Transformation

Creative Bridgerton-inspired transformation was recognised for a highly professional makeup service and widely discussed in local communities, generating extensive organic engagement and discussion of both Ukrainian and the Canadian audience.

The creative concept not only showcased the makeup artist's professional skills but also tapped into the popularity of the Netflix series, helping bridge cultural gaps through a shared appreciation of beauty and entertainment. The creative campaign was released same day as the new season.

Process

The marketing strategy included:

  • Optimizing pricing policy and implementing package services

  • Updating and optimisation of existing Instagram account

  • Active participation in local communities

Case Study Insights

The project demonstrated the effectiveness of:

  • Community marketing can be done with minimal investment

  • Established brand position and elevated brand awareness

  • Keep an eye on utilising local opportunities and grants

  • We expanded clients demographics, more focus on GenX and Baby Boomers

  • Recommended Reels generate views, which do not necessarily lead to client acquisition

  • Digital marketing works best in the combination with groups/ community/event marketing

Working with SEA Marketing and Julia Liubevych has been such a great experience! Julia is incredibly professional, creative, and genuinely invested in helping your business grow. Thanks to her expertise, we have seen a noticeable boost in our brand visibility and customer engagement. Highly recommend Julia to anyone looking for a reliable and talented marketing partner.

Kate Oliinyk Makeup Artist, Vancouver

★★★★★

Conclusion

Creative marketing strategy and the combination of digital, community and event marketing helped Ukrainian professional successfully grow brand awareness on the local Canadian market. Resulting in 2x client base and 7x revenue in just 3 months.