Client Success Story: Ukrainian NewWestFest
Branding and Digital Marketing for street festival in New Westminster, BC
Situation
TL;DR
Holy Eucharist Ukrainian Catholic Cathedral in New Westminster serves as a vital center for the Ukrainian community in British Columbia. Demonstrating a spirit of compassion, the church actively collects donations to provide essential medical aid to Ukraine. September 2024 marked a significant milestone: the 50th anniversary of the diocese.
Driven by a cherished vision, fr. Mykhailo Ozorovych suggested the establishment of a Ukrainian street festival. Consequently, it was decided to launch this celebration in honor of the diocese's golden anniversary.
3500+
150
Volunteers and organizational team
Festival visitors
100k+
Social Media reach
12
Event Sponsors
Solution
The naming "Ukrainian NewWestFest" was thoughtfully chosen over "Ukraine Street Festival" to emphasize the essence of local identity and cultural significance. Branding was inspired by the "Ukraine Now", Special attention was devoted to selecting the ideal font for the word "Ukraine", the visual identity was developed in 1 week.
Wheat stalk - the symbol deeply rooted in historical legacy and a poignant reminder of the Holodomor—was integrated into the logo, encapsulating the profound spiritual importance of bread and wheat within the rich Ukrainian history.
Process
Upon completing the branding initiative, we advanced to the next phase, which involved:
banners and signs design for the street festival
strategic communication plan was developed to attract visitors from Vancouver greater area. Events were created on Facebook and Eventbrite, with engaging posts and details for the Ukrainian street festival in New Westminster
T-shirts were produced for our dedicated volunteers
targeted advertising campaigns were launched on Facebook and Instagram to enhance outreach .
Well-known local videographer and blogger Iryna Mitonovych, Aurora Polaris Video, kindly produced an engaging promotional video for Instagram Reels. A broad targeting radius was established, ensuring that the festival would capture the interest of audiences in Vancouver and its surrounding areas.
Case Study Insights
Endorsements from well-known brands enhance promotion. Cross-promotion through collaborative channels and local partner's businesses is crucial.
It's better to take action and adjust as needed than to overthink and complicate issues. The preparation process was streamlined thanks to exceptional project coordination and strong leadership.
SEA Marketing and Julia's helped to turn the idea for street festival into a success. The branding and logo design was consistently eye-catching while reflecting Ukrainian heritage, and the management of our Facebook and Eventbrite platforms was flawless.
I was particularly impressed by the proactive approach - you consistently anticipated needs and offered creative solutions in the very timely manner taking into account strikt project deadlines and workload. Julia's responsiveness and reliability were outstanding throughout the project, and I would highly recommend her services to anyone looking for expertise in digital marketing and event promotion.
Iryna Dzobko, Project Coordinator
★★★★★
Conclusion
This endeavor not only bridges generations but also invites the youth to engage in church events, enabling Canadians to immerse themselves in the vibrant Ukrainian heritage while contributing to a worthy cause for medical equipment. Fr. Mykhailo Ozorovych has launched a remarkable initiative that supports local Ukrainian small businesses, providing them with the recognition and promotion space.
The initiative offers Ukrainian musicians, artists, and dance groups the opportunity to showcase and celebrate their cherished traditions. We all fervently hope that this festival will evolve into a beloved annual tradition.
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