Client Success Story:
Full Basket Butcher
Goal: effectively communicate the promotional offer to the local community in New Westminster, BC
Situation
TL;DR
When the Full Basket Butcher Family shop in New Westminster celebrated its three-year anniversary, they decided to express their gratitude to the wonderful New Westminster community.
To celebrate this milestone together, they offered a generous 30% discount on all fresh, high-quality meats sourced from local farmers, available for one day only on April 17th.
+15%
$1.13
CPM in a 7-mile radius Uptown New West
New customers came to the shop
27k+
People reached through Meta Ads
300+
In-person customers on 17th April
Solution
Relevant graphic design, video reels, printed poster and timely Facebook and Instagram ads campaign were tailored to the brand identity, local community, and loyal customers of Full Basket Butcher shop.
Process
Julia extracted colors, fonts, and visual elements from the client’s website, seamlessly integrating them into a design that aligns with the existing branding.
For the video conclusion, she redesigned the static image to ensure that the location and opening hours were prominently displayed.
She also designed and delivered printed posters.
Julia published an Instagram post featuring a calendar, enabling users to easily set reminders.
Targeted ads were set up through Meta Ads Manager, reducing Apple commission fees by 30% while ensuring the campaign objective was achieved with precise local targeting within a 7-mile radius.
Case Study Insights
The achievement of a cost per thousand impressions (CPM) of $1.13 for New Westminster, British Columbia, is a commendable outcome.
Digital advertisements successfully reached over 27,000 users within a 7-mile radius. On April 17th, the shop welcomed more than 300 in-person visitors. Notably, 15% of those patrons were first-time customers, highlighting the effectiveness of our outreach efforts.
Highly recommend Julia as a professional in marketing industry 👌🏻 Julia was quick on response, polite and honest. She set up Facebook adds and Instagram for our business and lead us to success during the project. Very much will be back to work on next project with SEA Marketing and specially with Julia. 👍🏻
Victor Butcher, Full Basket
★★★★★
Conclusion
The Full Basket Butcher has evolved into an ongoing collaboration, with Julia continuing to support Victor and his family in various marketing efforts. She provides technical assistance, manages Facebook advertising and Instagram Ads and spearheads new promotions for the store, such as the exclusive Australian Wagyu steak and Tomahawk offerings for Father's Day.
Additionally, Julia designed the Full Basket-branded T-shirt in partnership with the Ukrainian NewWestFest, as detailed in the "First-Ever Ukrainian Street Festival in NewWestminster" case study.
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