Client Success Story: Gong Cha Royal City Centre
Fast and cost-effective graphic design services for Gong Cha
Situation
TL;DR
When new Gong Cha franchise in Royal City Center New Westminster was preparing to opening, the owners faced challenges with limited availability of graphical designer from the Western Canada office. Long waiting time for promotional materials threatened to impact their grand opening plans and their marketing efforts.
They were recommended to contact Julia Liubevych as a reliable local freelancer for timely graphic design services.
30k
6mo+
Long-term collaboration established
Local households reached with unique promo
20+
Designs and marketing ideas implemented
24h
Averange design execution and approval
Solution
Bright, eye-catching and vibrant design elements in every promo, while maintaining the established Gong Cha brand identity. Julia designed some of the creative ideas suggested by the business owners, helped to edit designs provided by head office according to RCC location as well as designed unique ones from scratch.
Process
The marketing initiative encompassed several key components beyond graphic designs:
Julia helped to set up in-store displays and audio systems
Developed partnerships with local print services on Belmont street for prompt delivery of printing materials
Suggested to redesign the menu completely to improve revenue and readability
Highlighted new food offerings separately on the A-board and 2nd part of the menu
Case Study Insights
The success of this project highlighted several key learnings:
Local marketing service can significantly reduce response time compared to centralised franchise office
Strong visual designs combined with strategic local partnerships create effective community engagement
Regular design updates and promotional materials help maintain customer interest
Technical support and regular in-store meetings help faster and effectively communicate ideas, that is leading to design approval with minimum edits and back-and-forth emails.
Julia has been providing us her professional digital graphic design and marketing services for a period of time. She always gains knowledge in our products before discussing the direction towards final products. She is very patient to listen to clients' needs so it saves their time during the process of creating, modifying, and producing any promotional materials.
Julia is an outgoing person who has good and strong networks in multiple neighbourhoods and communities. It helps her to promote your products and services in various channels efficiently.
Sea Marketing always offers cost efficient marketing services with high quality in a timely manner.
Eric & Katherine Gong Cha RCC, New Westminster
★★★★★
Conclusion
This project evolved from addressing immediate design needs into an ongoing trusted partnership, driving continuous customer engagement and interest through fresh and bright marketing initiatives. The success of Gong Cha RCC New Westminster proves that using local freelance services with professional attitude can effectively overcome franchise support limitations in Western Canada.
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